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PRINT
OUTDOOR
DIGITAL
The Transform Today campaign was the first work from SID LEE as Absolut's lead creative agency.
Building off of Absolut’s three-decade legacy as a player in the contemporary art world, we recruited four international emerging artists to inspire millenials to take control of the future, to Transform Today.
The campaign spanned TV, online content films, print and outdoor, digital, social and eventually became experiential with the launch of Absolut Nights.
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CREATIVE CREDITS
AGENCY SID LEE
CREATIVE DIRECTOR James Yeats Smith
ACD Roger Leebody
ACD Gillian Gleddinning
CREATIVE Sébastien Partika
CREATIVE Édouard Olhagaray
LEAD DESIGNER Michel Lavoie
DIGITAL DESIGNER Kevin Yaun
PHOTOGRAPHERS Norman Jean Roy & Emil Larsson